Last Updated: January 28, 2010

Your privacy is important to us. This policy explains our information practices, defines your privacy options and describes how your information is collected and used by us, West Central, Inc. (“West Central”).

This policy covers the website at http://www.westcentralinc.com (the “West Central Website”).The West Central Website is owned and operated by West Central, a corporation organized under the laws of Minnesota. Should you have privacy questions or concerns, send an email to privacy@westcentral.com or send a letter to us at the following address: 2700 Trott Avenue Southwest, Willmar, Minnesota 56201.

By using or visiting the West Central Website, you agree to the collection and use of information in the manner described in this policy. West Central shall have right at any time and without prior notice, at its sole discretion, to revise this policy.If we make material changes to this policy, we will notify you at this West Central Website, by email, by means of a notice the next time you log in to the West Central Website, or by means of a notice on the West Central Website homepage. Such revisions and additions shall be effective immediately upon notice. You are responsible for reviewing the West Central Website periodically for any modification to this policy. Any access or use of the West Central Website by you after notice of modifications to this policy shall constitute and be deemed to be your agreement to such modifications.

The Information We Collect

This policy applies to all information collected on the West Central Website and any information you provide to West Central. You will most likely provide us personal information to us when you register as a user of West Central Website, purchase the products or services offered by West Central or participate in certain West Central promotions or events. The personal information we may collect includes: passwords, user names, addresses, email addresses and phone numbers.

Blogs, chatrooms, bulletin boards and product reviews

The West Central Website may include blogs, chatrooms, bulletin boards, product reviews, or other message areas that allow users to post information to the West Central Website. When you post messages, other site visitors can also view them.We urge you to exercise caution when providing personally identifiable financial or other information in the chatrooms, bulletin boards, product reviews or other message areas. Remember that any information you disclose in these areas becomes public information.

Our Collection of Your Data

In addition to the personal information you supply, we may collect certain information to evaluate how visitors, guests, and customers use the West Central Website. We collect data to make the West Central Website work better for you in the following ways: to improve the design of the West Central Website, to provide personalization on the West Central Website, and to evaluate the performance of our marketing programs. The technologies we may use to gather this non-personal information may include “IP” addresses, “cookies”, “clear gifs”, browser detection, and “weblogs”.

How we use information

Our primary goal in collecting your information is to provide you with a personalized, relevant, and positive experience with the West Central Website. West Central will not sell, rent, or lease your personal information to others except as set forth in this policy.

You can register on the West Central Website to receive promotions and updates, or to be contacted for market research purposes. You can control your privacy preferences regarding such marketing communications (see the section below entitled “Your Privacy Preferences”).

From time to time, you may be invited to participate in optional customer surveys or promotions, and West Central may request that you provide some or all of the above listed personal information in those surveys or promotions. We use information collected from surveys and promotions to learn about our customers in order to improve our services and develop new products and services of interest to our customers.

IP addresses define the Internet location of computers and help us better understand the geographic distribution of our visitors and customers and manage the performance of the West Central Website. Cookies are tiny files placed onto the hard drive of your computer when you visit the West Central Website, so we can immediately recognize you when you return to the West Central Website and deliver content specific to your interests. You may modify your browser preferences to accept all cookies, be notified when a cookie is set, or reject all cookies. Please consult your browser instructions for information on how to modify your choices about cookies.If you modify your browser preferences, certain features of the West Central Website may not be available to you.

We may also use a technology called clear gifs. Clear gifs are tiny graphics with unique identifiers that are used to track emails and online movements, helping us understand what marketing campaigns and content are effective.

We may detect the type of web browser you are using to optimize the performance of the West Central Website and to understand the mix of browsers used by our visitors, guests, and customers. To learn about how people use our site, we examine weblogs, which show the paths people take through the West Central Website and how long they spend in certain areas.

West Central may contract with unaffiliated third parties to provide services, such as software for features on the West Central Website, customer communications, analyzing and evaluating the information we collect, and other services. When we do this, we may provide your personally identifiable information to third parties only to provide those services, and they are not authorized to use your personally identifiable information for any other purpose.

Our Commitment to Data Security

Access to your data is limited to authorized West Central staff or approved vendors. Although total security does not exist on the Internet, West Central shall make commercially reasonable efforts to safeguard the information that you submit to West Central.

Use of the West Central Website by Children

The West Central Website is not intended for use by children under the age of 13.

Your Privacy Preferences

When you sign up as a registered user of the West Central Website you may begin receiving marketing communications such as e-mail newsletters, product and service updates, promotions, and contests. Our customers generally find this type of information useful. If you do not want to receive these updates, you must “opt-out” by unchecking the “Add me to the mailing list” box on the registration page, or should you choose to opt-out after registering, you can use any of the following three methods: select the “unsubscribe” link at the bottom of the email and follow the opt-out instructions; go to your “My Account” tab, select the “Profile” tab, select “Edit”, de-select the appropriate box and click “Save”; or send an email to unsubscribe@westcentral.com.

Disclosure of Information

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process.It is also possible that West Central would sell all or substantially all of its assets and business.In any transaction of this kind, customer information, including your personally identifiable information, may be among the assets that are transferred. If we decide to so transfer your personally identifiable information, you will be notified by an email sent to the last know email address in our files and/or by notice posted on the West Central Website.

Links to Other Websites and Privacy

The West Central Website may contain links to other websites. West Central is not responsible for the privacy practices of these other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each web site that collects personally identifiable information. Some linked sites may be co-branded with our trademarks and those of our business partners. They may have the look and feel of www.westcentral.com, but the URL in your browser window will indicate that you are visiting a different site. This policy only applies to information collected by West Central.